Privacy

1. Privacy at a glance

Dear visitor of our website,

the protection of your personal data is an important concern for us, and we want you to feel secure when visiting
our website. We protect your private sphere and your personal data. We process your personal data in conformity
with the contents of this privacy statement, the national data protection provisions affecting us and the General
Data Protection Regulation („GDPR“).

Dr. med. dent. Christine Herrmann-Flechtenmacher, Franz-Knauff-Str. 2-4, 69115 Heidelberg („We“), as the operator of the website www.heidelberg-zahnmedizin.de („Website“), is the responsible body within the meaning of the DSGVO and other countryspecific data protection regulations. e-mail

Personal data is any information relating to an identified or identifiable natural person; an identifiable natural person
is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification
number, location data, an online identifier or to one or more factors specific to the physical, physiological,
genetic, mental, economic, cultural or social identity of that natural person.

Personal data also includes information about your use of our website. In this connection, we collect personal
data from you as follows: information about your visits to our website such as, for example, the scope of the data
transferred, the location from which you retrieve data from our website as well as other connection data and files
and further contents which your retrieve. As a rule, this is carried out using log files and cookies. You will find
further information on log files and cookies below.

Purpose of use and personal data concerned:
The scope and nature of the collection, processing and use of your data depends upon whether you simply visit
our website to retrieve information which is generally available or whether you wish to avail yourself of additional
services:

For the informative use of our website, it is not, as a basic principle, necessary for you to provide any personal
data. On the contrary, in this case when our websites are called up, we only collect the data which your Internet
browser automatically transmits to us, such as
• the IP address of your computer
• date and time when the page is called up
• your browser type, the browser version and your browser settings
• the operating system used (Windows, iOS, Linux etc.)
• the volume of data transferred and the status of transfers
• from which website our page was accessed
• other similar data and information which serves to avert danger in the case of attacks on our information
technological systems.

In this case, the IP address of your computer is only stored for the period of your use of the website and is
immediately erased following this visit or is anonymized through abbreviation. The remaining data is stored for a
limited period of time. We use this data for the operation of our website, in particular in order to discover any faults
on the website and to make any adjustments or improvements.

Where you avail yourself of further services of our company via our website, it may be necessary for you to provide
personal data for this purpose. Which personal data is necessary for us to be able to provide the service is shown in the respective input mask.

We will only collect personal information that is necessary to fulfill the service you have selected. We point out
that we have no influence on the collection, processing and use of personal data by this third party, so this privacy
policy does not apply to the third party.

You can give further details on a voluntary basis. You can identify which details are necessary and which are voluntary
through the fact that details which are necessary are in each case marked with an asterisk (*).
Your data is processed exclusively for the purpose of providing the service you have requested.

2. Your rights

You have the right
• to receive information from us free of charge about the personal data stored by us concerning you (right to information)
• to demand from us confirmation as to whether we process personal data concerning you (right to confirmation)
• to demand from us that the personal data concerning you is erased by us without delay where the processing
of the same is no longer necessary and the further conditions under the GDPR for erasure are also fulfilled (right to erasure)
• to demand from us the immediate rectification and augmentation of any incorrect personal data concerning you (right to rectification)
• to demand from us the restriction of the processing of your personal data (right to restriction of the processing)
• to receive from us the personal data concerning you in a structured, commonly used and machine-readable format (right to data portability)
• to object to the processing of your personal data (right to object)

Furthermore, you have the right at any time to revoke your consent to the processing of your personal data with effect for the future. For further information and in order to assert your rights, please contact our data protection officer.

3. Contact form

On our website, we offer you the opportunity to contact us using a contact form. Subject to the following explanations, the recipient of your message is evident in each case from the description in the respective contact form.

The personal data which you provide within the scope of this contact request will only be used for the processing of your request and will be promptly erased from the web server. We draw attention to the fact that the messages will be stored within the scope of our statutory duties of retention. Subject to the foregoing explanations, the data will not be passed on to third parties. The transfer of the data entered into the contact forms is encrypted, whereby we have chosen an end-to-end
encryption in addition to a TLS 1.2 transport encryption.

4. Cookies

Depending on the settings of your browser, we also collect information about your use of our website within the use of so-called cookies. These are small text files that are stored on your disk and that store certain settings and data for sharing with our system through your browser. A cookie usually contains the name of the domain from which the cookie data was sent, as well as information about the age of the cookie and an alphanumeric identifier.

Cookies allow our systems to recognize the user‘s device and make any presets available immediately. As soon as a user accesses the platform, a cookie is transmitted to the hard disk of the user‘s computer. Cookies help us improve our website and offer you a better and more personalized service. They allow us to recognize your computer when you return to our website, thereby saving information about your favorite activities on the website, and thus tailoring our website to your individual interests. For example, this may include advertising that suits your personal interests; and speed up the speed of processing your requests.

Page 4 of 6 Data privacy. No liability for errors, mistakes and incorrect price data. Changes reserved.

The cookies we use will only store the information about your use of the website as explained above. This is not done by an assignment to you personally, but by assigning an identification number to the cookie („cookie ID“). A combination of the cookie ID with your name, your IP address or similar data that would allow a mapping of the cookie to you does not occur. You can find out how to prevent the use of cookies in the help function of your browser.

If you do not want to use cookies, you can set your browser so that the storage of cookies will not be accepted. Please note that in this case you may only be able to use our website with restrictions or not at all. If you only want to accept our own cookies, but not the cookies of our service providers and partners, you can choose the setting in your browser to block third-party cookies.

5. Matomo

On this website data is collected and stored using the web analysis service software Matomo (www.matomo.org), a service of the provider InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, ("Mataomo") on the basis of our justified interest in the statistical analysis of user behavior for optimization and marketing purposes in accordance with Art. 6 paragraph 1 lit. f DSGVO. From this data, pseudonymized user profiles can be created and evaluated for the same purpose. Cookies may be used to this end. Cookies are small text files that are stored locally in the cache of the Internet browser of the page visitor. Cookies enable, among other things, the recognition of the Internet browser. The data collected using Matomo technology (including your pseudonymized IP address) is processed on our servers.

The information generated by the cookie in the pseudonymous user profile is not used to identify the visitor to this website as a person and is not merged with personal data about the bearer of the pseudonym.

If you do not agree with the storage and evaluation of this data from your visit at the website, you can object to its storage and use by mouse click at any time. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo does not collect any data of the session. Please note that the complete deletion of your cookies means that the opt-out cookie will be deleted as well and may have to be reactivated by you.